1/31/2011 11:10:00 AM
Valentine’s Day, a day of expressing love and affection for your significant other, is quickly approaching. Retailers are likely hoping consumers are using the old “How much does he love me? Let me count the ways.” saying as motivation for earning brownie points with their loved one by purchasing Valentine’s Day gifts this year.
Show how much you care by spending big bucks on the perfect gift(s), online or off -- although perhaps more of you will be going on the web this year! Shop.org confirms in a recent research study that spending online is the top strategy this year with online shoppers having a 67% higher order value ($172) than in-store purchasers ($135).
Whatever shall I give my Valentine?
Queries for Valentine’s Day & Valentine’s Day gifts have been on the rise since late December, with people looking for gift ideas and traditional items such as flowers, perfume and jewelry, etc.
Resent category searches include the following:
How are consumers shopping for Valentine’s Day gifts?
Mobile shopping-related searches for Valentine’s Day were up 230% from 2009 to 2010 according to Google internal data. Top products searched are diverse ranging from small to big ticket items.
How do I capture consumers looking for Valentine’s Day gifts?
Be in front of consumers as they research gift ideas and specific purchases for their loved ones with exciting creative featuring discounts that navigate directly to the product landing page. Offer bundling and gift suggestions for less directed shoppers to aid purchase consideration online and in-store. If you have store events, make consumers aware of the benefits of attending.
Posted by Keri Overman, Google Retail Team