11/10/2008 10:17:00 AM
Labels: online impact on offline
Have you reached nirvana?
Two weeks ago we debuted Part I of our five part video interview series with Avinash Kaushik, Analytics Evangelist. The post received very positive feedback and we are excited to share Part II of V with you today.
The interview focuses around the theme of online activity driving in-store sales and how retailers can measure this impact. In part II Avinash continues to share pertinent recommendations for measurement including the “holy nirvana” of measurement.