Trading Up, Trading Down, Trading Across: Are You Leveraging This?

We had the opportunity to sit down with Les Moeller, VP Booz & Co.  The topic was of course the economy and more pointedly how consumers are changing their behaviors to adjust for the new reality that we are all living in.

 

Les Moeller leads Booz & Co.'s North American work in the consumer, media, and retail industries and therefore is especially qualified to comment on shifting consumer behavior and the ways in which retailers are responding.

Please join us by clicking below for Part I of III of our video interview series with Les.

Posted by Emma Weisberg, The Google Retail Team