4/09/2009 11:24:00 AM
Labels: recessionary tactics
We visit once again with Les Moeller from Booz & Co in the final installment of our video interview series.
In the past segments Les offered insight and advice around the changing consumer landscape and consumer behavior as a reaction the the new economy. Today Les will tackle the issue of "marketing in a down economy" - how aggressive should you be?
If you missed Part I or Part II - just search the blog for "moeller".
Posted by, Emma Weisberg, Google Retail Team