10/20/2009 11:44:00 AM
Consumers are showing early interest in holiday shopping and purchasing this season. With 9 out of 10 consumers planning to shop this year, the majority of these consumers have already started researching their gift purchases - looking for the right gifts at the right price. In fact, according to the latest Google/OTX Consumer Pulse Check survey, 58% of holiday shoppers report that they have started their holiday shopping and researching as of the week of October 5, 2009. Compared to the last week in August, that is a lift of 32%.
Likewise, almost half of consumers have made a holiday purchase so far this year. 45% report that they have started holiday purchasing. Compared to the last week in August, that is a substantial lift of 25%.
With that, the holiday season is well under way with consumers heading to retailers earlier this year - some exciting and positive news headed into the holiday season. Be sure you are capturing this early interest through your online marketing campaigns.