Coupons & Promos Are Here To Stay

With consumers both savvier than ever online and turning to the web for free shipping, discounts, and deals, coupons and promotional codes are also driving substantial search interest. In the Google Insights for Search graph below, searches for coupons are growing fast in 2009, even compared to 2008 when the recession was nearing its worst. And, as we head into the holidays, 68% of consumers report that they plan take advantage of coupons this season. [2]

The same is true for promotional codes, trending well over last year’s levels, increasing by as much as 55% year-over-year.

With growing interest, ensure you are advertising your coupons, coupon codes, and promo codes to capture increased search volume.

Source: [1] Google/OTX Consumer Intentions for Holiday 2009, 9/09. (Q12) In general, how likely are you to take advantage of the following holiday offers an promotions during the upcoming Holiday Season? n=2002 [2] Google Internal. Insights for Search.

Posted by Eric Lopez, the Google Retail Team