New Year, New Resolutions

With the holiday shopping season in full swing and comScore reporting a cumulative 4% year-over-year increase in online consumer purchases, this season is turning into a record breaking one. But, as we've been discussing so far this week, what happens after the holidays?

In addition to post-holiday purchases and gift card redemptions, every year thousands of individuals promise to take more vacations, lose weight, or knock that pesky bad habit as they ring in the new year. A search for top ten new year's resolutions 2009 produces results for everything from learning a new skill to spending more time with the family.

New Year's resolutions provide an opportunity to reach the "resolutionaries." In fact, search volume for "new years resolutions" begins to uptick around December 26th, with search volume remaining high through mid-January.

With 2010 just around the corner, it's not only time to think about your New Year's resolution but also to build a campaign if you sell related products to capture this increased interest.

Posted by Eric Lopez, the Google Retail Team