Top Searches of Holiday 2009

With just 4 days until Christmas and record e-commerce sales reported last week, what will go down as the hottest items of the 2009 shopping season?

Using Google Insights for Search, we can see that the hottest toys over the last seven days include stalwarts like Pikachu and Legos, as well as newcomers, such as the Nerf Marshmellow Shooter and the surprise hit of the holiday season, a blanket-with-sleeves known as the Snuggie.


In the shopping category, we've seen Black Friday reach new heights, toping the rising search term list over the last 30 days as consumers continue to seek out the best prices. Consumers too continue to turn to familiar, top retailers such as Walmart, Best Buy, Amazon and Macy's.

In the final days before Christmas, expect consumers to continue their deal-seeking ways as they hunt for the hottest items and where to buy them. Ensure your online presence is strong to reach these consumers during this final push.

Posted by Eric Lopez, the Google Retail Team