Back-to-School: Online is Up 15%

6/14/2010 01:14:00 PM

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While students celebrate the return of carefree summer days, retailers are readying themselves for the start of the new school year. The start of 2010 saw impressive growth in back-to-school searches. In fact, ‘back-to-school’ queries increased 15% in popularity compared to the same period in 2008.



Searches for back-to-school shopping historically uptick in June and search activity lasts through late September.


As you prepare for the back-to-school season, keep in mind the growth and seasonality of online activity and plan campaigns accordingly.

2 comments:

芸茂 said...

Subtlety is better than force. ............................................................

MinB2139 said...

Some people cannot see the wood for the trees. ............................................................