Hot, Hot, Hot!

7/26/2010 05:58:00 PM

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As temperatures across the US have skyrocketed this summer, searches for warm weather fashion products have also soared. In the last month, searches for warm weather apparel and footwear correspond with the rising temperatures. When temperatures rise, searches for keywords like ‘short shorts', ‘sandals’ and ‘bathing suits’ do the same.

















So make sure you are taking advantage of the heat wave (whether you're selling apparel or sprinklers) through your ad messaging and keyword bids. Search has always been about reaching engaged consumers with the right message, in the right place, at the right time. Advertisers should take advantage of what's on the minds of consumers -- even when that's something as basic as the weather.

4 comments:

Sathyaraj said...

For most part, when the temperature is rising, the sale of short shorts seems to be decreasing. I am not sure if i am reading too much of if i am right.

黃子軒 said...

呵。。。。好可愛~~............................................................

陳筱黃世谷婷 said...

堅持是為著某種目的或目標,而持續不斷朝向既定方向努力的一種意念。..................................................

易建佑青 said...

生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .