Dressed to Impress

8/30/2010 05:04:00 PM


How are students spending the last days of summer? Finding ways to look their best for the upcoming school year, of course. “First day of school outfit” searches grew 96% from 2008 to 2009 with an even stronger and earlier interest this year.

On your landing pages, guide shoppers to the latest trends, and provide ideas for a fail-safe back-to-school wardrobe. Encourage add-on purchases with all the right accessories and footwear. Give guidance on how to dress to impress to build brand interest and loyalty this season.