Google TV Ads: Reach Your Customers This Holiday Season

According to Nielsen, the average American spends 158 hours per month watching TV. That’s almost 6 hours per day – far more than any other type of media. Heck, that’s far more than most of us spend doing just about anything else.

Despite the fact that TV is one of the best ways to reach potential customers, many advertisers are wary of television. If not careful, it can be an expensive, poorly targeted and unmeasured gamble. That’s why three years ago we developed Google TV Ads. We’ve taken everything we know from the online space and applied it to TV:

• It’s flexible, allowing you to buy just the programs you want without any bundling or contracts. No more buying Snuggle Bunnies 3D when all you want is the NFL!
• It’s measurable, taking TV set-top box (STB) data from millions of homes to provide near real-time results for your campaigns, so you can optimize your TV buys and change programs and budgets whenever you like.
• It’s hyper-targeted, combining the same STB data with resources like Nielsen and Equifax, to give you unique insights into where your customers are watching TV and allow you to fine-tune your campaigns based on that insight.

So what does this mean for retailers? Say you decide on Thanksgiving to have a sale on Black Friday. With Google TV Ads you can buy TV advertising today and be on the air tomorrow. Plus, while most networks will charge substantial premiums during the holiday period, because the Google TV Ads system is auction-based, you pay market value and set your own budgets and CPM bids.

These are just a couple of examples of how a business might use Google TV Ads this holiday season. To find out more about Google TV Ads and determine if television advertising with Google is a good fit for your business, go to Google.com/TVAds or visit the Google TV Ads blog.

Posted by David Mogensen, Google TV Ads Team