Mobile Phones are New "Personal" Shopper

9/22/2010 01:53:00 PM

Smartphones have become the new "personal shoppers", giving consumers information at their fingertips. But according to a survey done by Multichannel Merchant in March 2010, four of five multichannel retailers have no mobile presence.

According to our latest research, consumers are using their smartphones to compare prices, look up product information and 'window shop'. 13% of smartphone owners have used their phones to make a purchase. However, m-Commerce is growing extremely rapidly -- according to Internet Retailer sales will reach $14B by 2015.

Stay tuned for future posts on specific ways you can build your mobile strategy with Google. If you don't have a mobile presence, now is the time to develop and build out your mobile campaigns.

Source: Google/OTX State of Shopping research, May 2010

Posted by Heidi Spector, Google Retail Team


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