11/09/2010 03:58:00 PM
There is a lot of consumer excitement around new tech products this holiday season. According to our latest research, 56% of shoppers are planning to buy computer related gifts, 50% plan to purchase electronics and 13% of them plan to purchase electronics online (Google/Ipsos OTX Consumer Holiday Shopping Intentions, September 2010).
We looked at Google Insights for Search to see the query volume of a few hot products from three different tech categories: Consumer Electronics & Accessories, Computers & Accessories, and Mobile Phones & Accessories. As you'll see through rising search volumes, consumers are interested in many new electronic devices such as the Kindle, netbooks and smart phones.
Consumer Electronics & Accessories/Kindle
On this graph you see the growth of "Kindle" as a search term, relative to the Computer & Electronics category. The Kindle search term is growing much faster than the overall category and will likely be a hot product this holiday season.
Computers & Accessories
Netbooks and tablets are the hot trending products in this category, as you can see by the growth of searches for Archos 101 and the Android tablet.
Mobile Phones & Accessories
According to our latest Google/Ipsos OTX research, only 1/3 of all consumers in the US use a smartphone, so this presents a large gifting opportunity this holiday season. HTC's search volume peaked in June this year after lauching the HTC Hero, while Nokia peaked in October with the launch of Nokia N8.
To see more of the latest holiday trends in electronics, visit our ThinkHoliday site: http://www.google.com/thinkholiday/trends.html#electronics
Posted by Anne Beuttenmüller, Google Tech Team