11/02/2010 12:23:00 PM
One third of consumers already have smartphones and the number is growing rapidly. Out of these, more than 50% will use their phones to compare prices this holiday season. During our “Think Holiday” webinar we asked Alex Barza, Mobile Leader for Retail, to provide recommendations on how retailers can achieve their goals this holiday season utilizing mobile.
Alex covered a number of tactics retailers can use now and in 2011, through Google’s mobile solutions:
- Driving foot traffic in-store via location aware ads
- Utilizing mobile offers to extend the reach of holiday promotions
- Having an App and promoting it, through both mobile search and display