Cyber Monday Turned to Cyber Week

12/01/2010 03:14:00 PM


Consumers have long known the term “Black Friday,” in reference to the massive shopping day after Thanksgiving. Then came “Cyber Monday” in 2005 to mark the following Monday, and in 2007 eBay coined “Green Monday” to describe the second Monday in December as the heaviest online spending day of the season.

This year, a new term is sprouting up that will surely gain momentum in the holiday seasons to come- “Cyber Week.” While major retailers continued to promote Cyber Monday deals this year, they’ve extended the promotions to Cyber Week and given the new term prime real estate on their website home pages.

Consumer search interest for the term started gaining momentum over the 2008 holiday season and has continued to grow:

While we can’t predict what the next hot holiday phrase will be, it appears that Cyber Week is catching on as another way for retailers to extend their best deals and discounts, and for consumers to spread out their prime shopping days over a longer period of time. According to comScore, Cyber Monday 2010 online sales increased 16% and topped $1 billion for the first time, and we’ll be monitoring the next few days to compare this year’s “Cyber Week” sales with last year’s. However, if 2009 is any indication, the largest online shopping date is still to come on another catch phrase day- “Green Tuesday.”

Posted by Jen Anderson Glare, Google Retail Team