12/10/2010 11:48:00 AM
Everyone is talking about mobile these days, as we're starting to see consumers using mobile phones as a personal shopping device. While m-commerce (buying over phones) is still small, shoppers plan to use smart phones during Holiday 2010 by comparing prices, locating retailers, looking for promotions, etc. Given this shift, smartphone owners are looking forward to using Apps to help with shopping this season.
Source: Google/Ipsos OTX Consumer Holiday Shopping Intentions Study, September 2010
Think about creating apps, which offer retailers a chance to deepen relationships with their customers. Or if you can't develop apps, be sure to take advantage of mobile advertising, a new channel, where shoppers’ attention is focused and they are much deeper into their purchasing process, and optimize your website for mobile.
Posted by Heidi Spector, Google Retail Team