When Consumers Were Blanketed in White, Retailers Should Have Been Seeing Green

1/24/2011 10:45:00 AM

Hindsight is 20/20. At least that is what I think Northeastern retailers were thinking when record snowstorms hit this holiday season. Retailers of all sizes were unable to meet the customer demand for snow blowers this year; query trends indicate that purchase intent for snow blowers has been increasing steadily year over year.

Applying this year over year increase toward the future, retailers may consult consumer trends on Insights for Search to guide inventory selection of seasonal tools. Last year, there was an additional surge in snow blower demand in mid to late January. If history repeats itself, it is likely that a second wave of snow blower shoppers who missed the opportunity to grab the hot item the first time around will be knocking on retailers’ doors in the near future this year. Be prepared to direct consumers to your stores and your website by reaching top ad position when awareness is key.

Posted by Keri Overman, Google Retail Team