3/29/2011 02:43:00 PM
As we announced on the Official Google Blog, we’ve just launched the third-generation of Google Commerce Search – our search solution for e-commerce websites. When we first first launched Google Commerce Search, our focus was on improving search quality and speed to help retailers provide a better shopping experience and convert more visitors. And retailers like Woodcraft Supply, BabyAge.com and HealthWarehouse.com have all seen the results. Today we are pleased to one-up the capabilities that have proved useful to our retail partners with the launch of Google Commerce Search 3.0.
This release introduces several new features that should further impact retail conversions:
- Search As You Type: Search is quickly becoming a more interactive experience. Search As You Type provides instant gratification to shoppers – returning product results with every keystroke, right from the search bar.
- Local Product Availability: This year, 46% of retail sales will be influenced by online research – but more than 90% of total retail transactions will occur in-store (eMarketer, June 2010). Local Product Availability helps retailers bridge online and offline sales by showing shoppers when a product is also available in a store nearby – in-line with the search results.
- Enhanced Merchandising: Retailers need to be agile to effectively respond to shopping trends and market dynamics – for example ramping up certain underdog basketball team apparel going into the Final Four! Our new merchandising tools allow retailers to easily set query-based landing pages, and to create promotions that display alongside related search queries in retailer-designated banner areas.
- Product Recommendations (Labs): To help consumers discover related products, Product Recommendations show shoppers what other people viewed and ultimately bought.
With this release we're also welcoming three new retail partners: Forever21, General Nutrition Company (GNC) and L’Occitane. GNC implemented Google Commerce Search in less than a week on their mobile website, while Forever 21 and L’Occitane are currently working to implement various new features of GCS, such as Search as You Type and Local Product Availability. Here is what Jeff Hennion, EVP & Chief Branding Officer at GNC had to say about the rise of smartphone adoption, and how Google Commerce Search has helped his business adapt to this new shopping medium:
|click to enlarge image|
"The velocity of smartphone adoption has made the mobile channel increasingly important for retailers. GNC wanted a flexible solution that would provide the best in e-commerce search while allowing us to develop a unique mobile experience. Google Commerce Search allowed us to upgrade our mobile search solution in less than a week and deliver a faster, more targeted experience for our smartphone users."
Learn how you can provide the latest in retail technology on your website with Google Commerce Search. Sign up for our upcoming webinar (details below). You’ll hear from Nitin Mangtani, Group Product Manager, in conversation with Google Commerce Search customers about how these new features are transforming retail for the better.
Google Commerce Search 3.0: Driving user engagement and cross-channel coordination in retail Wednesday, May 5, 2011 2:00 p.m. EDT / 11:00 a.m. PDT
For more information check out google.com/commercesearch.