Let's get physical. Let me hear your body talk!

3/23/2011 12:26:00 PM

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Olivia Newton-John’s famous early 80’s song, Physical, sums up the thoughts of frantic out-of-shape Americans rushing to get in shape before being forced to bare their recently hibernating bodies in a swimsuit. Google Insights for Search 2010 trends indicate that there is a spike in interest for weight loss programs & exercise plans in April and May.

What does this mean to you as a retailer?

If you have weight loss supplements, exercise equipment, swimsuits that flatter or cover-ups, you have an audience that is looking for attention. Emphasize tips for looking leaner and highlight fashions in your swimsuit and apparel inventory that flatter. Feature exercise equipment and DVDs prominently on your website and in ad copy.

What should I feature?

According to Google Insights for Search, in the last seven days within the Fitness category, treadmill reviews and specific workouts have led consumer interest.

Be specific about the types of exercise programs and equipment you offer to minimize consumer frustration and unnecessary bounce rates. Offer testimonials and reviews to entice consumers to favor your retail store for purchase.

Posted by Keri Overman, The Google Retail Team