3/21/2011 11:10:00 AM
Bikini season is just around the corner. With record low temperatures and massive snowstorms this year, people’s attention is focused on the warm weather ahead. Swimsuit searches have been on the rise since January, with interests being focused primarily on one-pieces and tankinis. It seems that she will not be wearing a teeny weeny bikini this year!
Could there be an association with extreme cold temperatures and extra swimsuit coverage? Google Insights for Search shows that one piece swimsuit searches are at an all time high. A coincidence? Perhaps.
Retailers can take advantage of the rising demand for one-pieces and tankinis by evangelizing inventory and selection. Advertise unique styles and deals to capture interested consumers.
Posted by Keri Overman, The Google Retail Team