Google Think Tech Highlights 2011: One Connected Consumer

Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged to find the best way to connect and engage with consumers across four screens. Google's invite-only summit, Think Tech 2011: One Connected Experience, explored the ever-evolving marketplace, how to most effectively leverage your digital assets, and how to best connect with today's digital savvy consumers. Enjoy the highlights of the event in this video posted on the Google Think Voices YouTube channel.

Posted by Nina Thatcher, The Google Technology & Retail Team