4/26/2012 01:02:00 PM
(cross-posted on the Google Mobile Ads Blog)
We’ve had conversations with hundreds of business leaders about mobile over the past year and two clear themes emerged from these discussions. Today, companies understand that they need to invest in mobile to engage with their customers on this platform. The problem is, most don't know where to start. To help address this issue, we launched a new resource: The Mobile Playbook. In this interactive guide, we pose 5 crucial questions all executives should be asking to win with mobile:
- How does mobile change our value proposition?
- How does mobile impact our digital destinations?
- Is our organization adapting to mobile?
- How should our marketing adapt to mobile?
- How can we connect with our tablet audience?
|Visit www.themobileplaybook.com from your tablet today.|
Mobile represents a sociological shift with how users relate with both the digital and physical world. The companies that understand that all businesses are becoming mobile businesses will be primed to succeed today and in the years to come.
Posted by: Jason Spero, Head of Global Mobile Sales and Strategy