All My Bags are Packed; I’m Ready to Go!

3/28/2011 02:02:00 PM

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I'm Leaving On a Jet Plane...

Travel plans are the topic of many daydreams as warmer weather approaches and days lengthen. What is the necessary ingredient for a perfect getaway? A hassle-free luggage set that accommodates your every need.

What type of luggage and travel accessories are consumers looking for?

Here is what Google Insights for Search found to be the top consumer requested items of all time:

  • Carry on luggage
  • Rolling luggage
  • Kids luggage
  • TSA-approved luggage
  • Luggage accessories
  • Luggage tags
  • Luggage rack
  • Car travel accessories
When does luggage interest peak?

Luggage query volume remains fairly consistent throughout the year, with slight upticks in Spring, Summer and around the Holiday season.

How can you capture consumers as they look for the perfect luggage and accessories?

Be Relevant:
Advertise next to travel content and articles that describe appropriate travel gear for various locations (ie., etc.)

Be Compliant:
Feature TSA-approved travel gear and highlight the benefits of using compliant luggage

Be Diverse:
Show diverse inventory including rolling, kid-friendly and carry-on models. Don’t forget to include information on available travel and luggage accessories

Be Local:
List store locations and inventory available in each local area

Be Everywhere:
Utilize all platforms to communicate to your potential consumer as they research travel and luggage information prior to purchase

Posted by Keri Overman, The Google Retail Team