Spring “Turf Wars” on Google

4/18/2011 10:00:00 AM

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It seems turf wars no longer just apply to the long standing East Coast vs West Coast rivalry. It is now about actual turf! Is it time to think about lawn care already? Wasn't it just snowing throughout most of the country? It seems people have Spring fever. People are eager to shed their winter clothing for their shorts, t-shirts & bathing suits.

Searches for [Spring] started rising in early-February with a tremendous spike the first week of April. People desperate for Spring to arrive are growing in number - fast!

What is everyone hoping to do when Spring arrives? Well I'll tell you - BBQ! [Gas grills] are top of mind. A rise in queries in early-February and another spike the first week of April prove just how anxious people are to start grilling.

[Gardening] follows suit at a more consistent upward pace. Consumers are ready to get going on their neglected gardens. Well I suppose the early bird catches the worm...

Who will claim the turf war championship in the neighborhood? Hopefully your customer!

We all like a win-win scenario. So which retailer will claim their turf in the lawn cares pace? My money is on all of you. Showing a relevant message to consumers when they just can't take the cold weather anymore will be key. Gain a few bonus points with consumers by suggesting they make the most of their freshly tended lawn. A new patio set? Maybe add a new deck? Get creative with your ad copy and snag valuable customers this season. We don't want you to lose any of your hard-earned turf.

Posted by Keri Overman, The Google Retail Team


Anonymous said...

We have certainly seen a spike in traffic related to our outdoor furniture and reel lawn mowers. Who doesn't want to be outside?