Google Commerce Search Arrives in Italy, Spain and the Netherlands

For the past 18 months, retailers in the United States, the United Kingdom, Australia, Germany, Japan, and France have benefited from a better search and browse experience on their e-commerce sites, powered by Google. Retailers such as Woodcraft.com, BabyAge.com, and HealthWarehouse.com implemented Google Commerce Search on their respective websites. As a result, Woodcraft increased search revenues 34%, BabyAge increased site searches 64% and HealthWarehouse saw online conversions increase 19%—and all have reported an increase in customer satisfaction. Similarly, many prominent global retailers like L’Occitane en Provence and Forever 21 have pre-announced their implementation of Google Commerce Search or recently gone live with GCS on their mobile websites.

We’re delighted to be expanding our international presence by announcing that Google Commerce Search is now available in Spain, Italy, and the Netherlands. Key benefits include:

• A rich shopping experience: Provide the same interactive shopping experience found on only the top retail websites. Google Commerce Search includes features such as instant results that display with every keystroke, automated product recommendations, spell-checker, synonyms and many enhancements to come.
  
• The most effective merchandising: Automate promotion of cross-sells and up-sells across your site and highlight related content without the need for an entire engineering team to manually tweak and optimize your shopping experience.
  
• A powerful management suite: Our all-encompassing customization tools enable flexibility and control so that your business can adapt to changing requirements more quickly and at lower cost.
  
• Mobile compatibility: Provide a fast, relevant and mobile-friendly shopping experience from any device.
  

If you’re a global retailer already using Google Commerce Search, the full capabilities of our product are immediately available for your Italian, Spanish, and Dutch language websites. If you’re a retailer who would like to take advantage of capabilities like the ones mentioned above, visit www.google.com/commercesearch.

Posted by Erik De Muinck Keizer, Head of Enterprise