(Cross-posted from the Google Commerce blog)

Neiman Marcus is known for the outrageously beautiful and unique merchandise showcased in their annual Christmas Book. Think of the most amazing gifts you can imagine -- a beautiful Chanel handbag, a Orefici watch, or perhaps your very own tailored mermaid suit or customizable cupcake car.

For this holiday season, Google Catalogs has collaborated with Neiman Marcus to offer you a free, browsable copy of this year’s Christmas Book. We’ve also created the very first historic compilation of Neiman Marcus Fantasy Gifts from the past ten years. It’s called the Fantasy Gifts Retrospective and you’ll only find it on the Google Catalogs app for iPad, available for free in the App Store.

To celebrate the Fantasy Gifts Retrospective, we’ve picked out our favorite gifts from the past 10 years! Sadly, gifts from prior years are no longer for sale, but we trust you'll enjoy the 2011 gifts and the walk down memory lane.

Posted by Madhu Punjabi, Strategic Partner Manager Associate, Google Catalogs Team

Fossil provides a great example of how to create an integrated marketing campaign. For each SKU featured in their June 2010 catalog they bought a keyword and linked it to the exact landing page for the product. Fossil saw a 55% increase in online orders from this campaign.


If you are a retailer that produces different catalogs for different regions, Google can help you create regionally focused search campaigns based on DMA or zip codes. Or think about creative ways you can integrate and unify your marketing campaigns across channels, building on your current strategies to drive increased sales.

Posted by Heidi Spector, Google Retail Team