10/27/2008 09:50:00 AM
Wireless Shoppers: How Consumers Shop for Phones and Wireless Service
Google and Compete, Inc. Webinar on how consumers shop for phones and wireless service
These are challenging and turbulent times for the wireless industry. As mobile phone ownership approaches saturation, both carriers and device manufacturers need to attract new subscribers from competitors while retaining their existing customer base. In the current economic climate and on the verge of holiday shopping season, understanding how and why wireless consumers do what they do is more important than ever.
Join us on Tuesday, October 28th at 2:00 pm EST, as Karen Parker, Managing Director of the Telecom and Media practice at Compete and Sara Kleinberg, Head of Industry Marketing at Google, present research on:
- How internet research and search play into the decision making process of wireless buyers
- How to reach high value consumers online
- How quickly consumers make purchase decisions about wireless devices and services, and how you can reach them at the right time