Ultra-Luxury Consumer and the Role of the Internet in their lifestyle

Google and Unity Marketing Webinar on the Ultra-Luxury Consumer and the Role of the Internet in their lifestyle.

Pam Danziger, president of Unity Marketing, will present the results of an in-depth study, sponsored by Google, examining the role the Internet plays in the lifestyles of the ultra-affluents (consumers with incomes corresponding to the top 2 percent of U.S. households, with household incomes of $250,000 or more). The results provide powerful insights for all luxury brands, into how to reach and interact with these important consumers.

For this cash-rich and time-poor group of ultra-affluent consumers, Internet shopping offers the kind of customer service they value most: access to their favorite brands, when and where they choose to shop. Luxury marketers who want to learn how to more effectively connect their brands with these customers should make a point to attend the webinar.

Webinar Info:

If you missed the presentation or would like to watch it again please feel free to click on the link below to view the recorded version: Luxury Webinar

Posted by Paulita David, Google Retail Team