Ultra-Luxury Consumer and the Role of the Internet in their lifestyle

10/17/2008 03:51:00 PM

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Google and Unity Marketing Webinar on the Ultra-Luxury Consumer and the Role of the Internet in their lifestyle.

Pam Danziger, president of Unity Marketing, will present the results of an in-depth study, sponsored by Google, examining the role the Internet plays in the lifestyles of the ultra-affluents (consumers with incomes corresponding to the top 2 percent of U.S. households, with household incomes of $250,000 or more). The results provide powerful insights for all luxury brands, into how to reach and interact with these important consumers.

For this cash-rich and time-poor group of ultra-affluent consumers, Internet shopping offers the kind of customer service they value most: access to their favorite brands, when and where they choose to shop. Luxury marketers who want to learn how to more effectively connect their brands with these customers should make a point to attend the webinar.

Webinar Info:

If you missed the presentation or would like to watch it again please feel free to click on the link below to view the recorded version: Luxury Webinar

2 comments:

Barbara Evans said...

This looks like quite an interesting webinar. Is the webinar now available for viewing?

Thank you!

Emma Weisberg Spiro said...

Thank you for the note. On the week of November 3rd we will be posting a link to the webinar replay as well as answers to the most frequently asked questions we received during the webinar. Thanks!