12/01/2008 10:51:00 AM
Labels: online impact on offline
Today is Cyber Monday which we all know is one of the top online shopping days of the year. Therefore, we felt it was the perfect time to share part III of our five part interview series with Avinash Kaushik, Analytics Evangelist.
In part III Avinash discusses the concept of the "non-line world", which is key for all multi-channel retailers to internalize and embrace. Avinash also shares recommendations around how retailers can leverage cookie data to best understand the online shopper as he/she moves across channels.