7/27/2009 09:29:00 AM
Online to Store: Using Online Ads to Drive In-Store Sales
Join Google, in partnership with APT, on Thursday, July 30th at 11am PST / 2pm EST as we discuss new research that demonstrates that online ads impact in-store sales and the strategies marketers can take to measure and optimize this impact. During this webinar we will discuss:
- Snapshot of online advertising today, emerging trends, and general implications for retailers
- Case studies showcasing how marketers measure online advertising impact on in-store sales, with findings and investment returns
- Strategies and next steps to take in implementing and drawing conclusions from online to store studies
To register for Online to Store, please click here.