Consumer Pulse Check: 64% of Shopping Left to Complete

12/09/2009 11:36:00 AM


With record e-commerce sales reported last week and top e-commerce days still to come, how far along are consumers in completing their holiday shopping and purchasing? Our recent Google/OTX Consumer Pulse Check survey reveals that as of Sunday, December 6th, consumers, on average, have a whopping 64% of shopping left to complete.

Compared to the week before Thanksgiving, that's a decrease of 18 percentage points. This indicates that while consumers completed 18% of their shopping over the busy Thanksgiving week, with just over two weeks until Christmas, shoppers have plenty of purchasing still to do.

While the average shopper still has many gifts to buy, also of note is that many have not even begun. In fact, we found that 19% of holiday shoppers have not started researching their holiday purchases and 29% had yet to purchase a single gift for their loved ones.

Though excellent news for retailers headed into the next few weeks, we certainly hope none of these last minute shoppers are related to us!