12/08/2009 12:36:00 PM
National Free Shipping Day is quickly approaching, marking the start of shipping cut-offs on Thursday, December 17th. Using Google Insights for Search, we've found that search volume for 'free shipping' has increased steadily over the last several years and is trending well above last year's levels.
So as your shipping cut-offs approach, be sure that you are communicating these important dates to your shoppers and that you are capturing these ready-to-buy consumers through your online marketing efforts.
Source: Google/Compete Daily Search Barometer, 11/2009. Analysis based on top 450 retail sites.