1/25/2010 05:22:00 PM
At Google, while we intuitively know that good search is vital to website ROI, especially for eCommerce websites, to date we haven't found any quantifiable data surrounding online retail search. Until now, that is.
Market Strategy Group just published an important new white paper, full of data on how adding or improving search capability on eTail sites can significantly raise retail revenues. The study covers why site search is more important today than ever before, and delves into the potential ROI companies can achieve by having advanced search on their eCommerce sites.
We hope you'll join our hosts MultiChannel Merchant for an upcoming webinar entitled Search: Adding Real ROI to eCommerce Websites on Wednesday, February 3rd at 10:00 am PST.
During this hour-long webinar, you'll hear from:
- Leslie Bacon, Group Publisher at Penton Marketing Media Group on the online channel and how Multichannel Merchant is addressing the shift towards online sales
- Joyce Wu, Partner at Market Strategy Group, on their recently published whitepaper, Search for Revenue: Leveraging Powerful Search to Boost eTail Sales
- Vijay Koduri, Product Marketing Manager at Google Enterprise, on how Google Commerce Search addresses the problems of e-commerce site search speed and relevancy