Super Bowl 2010: Marketing's Big Game (part 1)

1/11/2010 12:31:00 PM


Are you ready for some football? With Super Bowl XLIV just around the corner, it's time to get your online marketing efforts ready if you sell related products - such as electronics, sporting goods, apparel items, and party supplies.

As we saw throughout the holiday shopping season, searchers and purchasers turn out for big "offline" days. In fact, Black Friday, the traditional start to the in-store shopping season, saw a 20% increase in search volume and an 11% increase in e-commerce sales.

Looking ahead to the Super Bowl, expect similar consumer behavior. Using Google Insights for Search we find that so far this season, searches for 'Super Bowl' are up by 40% year-over-year.

Likewise, Super Bowl traffic begins to uptick on 12/28, immediately following the holidays.

With strong growth and earlier-than-usual search activity, consumers aren't waiting for game day, and neither should you. Start to connect with them weeks in advance.

Tune in Thursday when we take a closer look at the electronics, sporting goods, apparel, and party supplies category.