1/14/2010 10:48:00 AM
Labels: Super Bowl
With heightened search interest in the Super Bowl this year, what can be expected of complimentary categories such as electronics, sporting goods, apparel, and party supplies?
Across the board we find that online activity is up year-over year. In fact, compared to 2008:
- Searches in the home video category are up by as much as 32%
- Searches in the sporting goods category have increased by as much as 28%
- Searches for football apparel have increased by 52%
- Searches for BBQ have increased by 28%
To see what search interest looks like for your category, try the free Google Insights for Search tool.
 Nielsen Megaview, January 2010.