Olympic Search Traffic Scores Perfect 10

With the 2010 Olympic Games well under way, the action is not only taking place on the skating rinks and ski slopes of Vancouver, but also online. Compared to the Torino winter games of 2006, global searches for "olympics" have nearly doubled at its peak.

In the shopping category, top rising searches have focused on Olympic apparel items such as hats and mittens and the official Olympic apparel providers. Hudson's Bay Company, the official 2010 Olympic store, and Ralph Lauren, who outfitted the US athletes during the opening ceremonies, have also seen impressive increases.

If you provide Olympic apparel items or complementary products, ensure that your ad texts and keywords reflect this.

And, for more Olympics coverage from Google please visit google.com/games10.

Posted by Eric Lopez, the Google Retail Team