Trend to Watch: Research On the Rise (2 of 4)

2/17/2010 01:52:00 PM


What other consumer trends should we keep an eye on in 2010? The lengthening shopping cycle we discussed last week hinted at the increasing importance of research as a trend to watch.

Taking a look at category level research trends from the 2009 holiday shopping season, we found that consumers begin researching far in advance of all retail purchases. Consumers are especially cognisant when it comes to electronics, appliance and furnishing purchases.

And, with the increased search volume in the electronics, appliance, and furnishing categories, much of this research will take place online.

Be sure to "stay on" as consumers not only research far in advance but research increasingly online for upcoming seasonal purchases.

Source: Google/OTX Post-Holiday Consumer Study, January 2010. Q1A Listed below are the products or services you mentioned you purchased this Holiday Season. How long prior to making this/these purchase(s) did you research it/them, if at all? (Select one for each.) Mean summary. n=1850.


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