Moms vs. Dads: Fathers Take Crown In Search Battle

As with Mother's Day shopping trends, consumers are getting a head start on the quest for the perfect gift for dad. Taking a look at indexed search volume, we find that searches for "father's day gifts" began to increase in early February.

Though both moms and dads are getting some early search love this gift-giving season, it appears that fathers may win in the end - at their peak, searches for "gifts for dad" outpaced "gifts for mom" by a whopping 12% in 2009.

Will dads continue their reign this year? It's too soon to tell but in the interim expect searches to increase steadily as we head quickly towards Mother's Day and Father's Day 2010.

Posted by Eric Lopez, the Google Retail Team