Get Ready for Outdoor Entertaining

As the weather heats up, consumers rush to retailers for outdoor entertaining must-haves at affordable prices. Patio furniture sale and clearance search terms have reached record highs this year as consumers remain price conscious.

Even outdoor furniture manufacturer’s collections have been inspired by consumers likelihood to be spendthrift this year featuring "dazzling color to brighten our moods, plush comfort to ease our tension and increased value to minimize the impact on our wallets," said Jackie Hirschhaut, spokeswoman for the American Home Furnishings Alliance (AHFA) in High Point, N.C.

Capture value demand on patio furniture and economical ways to spice up an outdoor party by prominently featuring sale items in your advertising creative. And, to keep track of the latest search trends, visit Google Insights for Search.

Posted by Keri Overman, the Google Retail Team