Announcing Wireless 2.0 Shopper Webinar!

4/12/2010 12:44:00 PM

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Lady Gaga isn't the only one creating a ruckus about 'Telephones' these days...Google and Compete are excited to share their latest research findings on cell phone and smart phone shoppers.

With so many choices, how do consumers make wireless telephone purchase decisions? How do they shop online, and how can marketers effectively command their attention?

For answers to these questions and more, join Compete's Mobile & Wireless expert, Danielle Nohe, and Google Tech Industry Account Planners, Megan Runser and Marl Gatchalian, on Tuesday, April 20th, at 2pm EST/11am PST, for ThinkTech: Wireless 2.0 Shopper.

Specifically, we'll cover:

  • How to reach and influence the consumer within this competitive marketplace
  • Strategies that drive new customer acquisition
  • The role Search plays in the wireless research process, from query to purchase
Register Here

We hope you can join!

3 comments:

RM Fitness Repair said...

That is great news. It's great that Google is providing this information openly as this is a new venue of internet transition to mobile phones. We are actually curious as the the aggregate purchases over the phones - and look forward to the report - We would love to see it on Twitter at least to inform us of the link where to find the details. Thanks for such a great post.

Anonymous said...

Thanks for your comment RM Fitness Repair. You can follow the Google Retail and Tech teams on Twitter at @GoogleRetail and @GoogleTech.

For more information or to register for the ThinkTech: Wireless 2.0 Shopper Webinar, please click on the "register here" link in the post.

We'll send the full presentation to all attendees after the webinar.

I hope that answers your questions!

Lawrence Bergenfield said...

i love this blog and love google

however, you are missing some critical pieces relative to the value chain and would refer you to the following presentation and article:
www.foodchaintheory.com

http://www.slideshare.net/lbergenfield

http://www.articlesbase.com/cell-phones-articles/digital-food-chain-theory-digital-bridges-into-a-physical-world-1858930.html

http://www.articlesbase.com/cell-phones-articles/digital-food-chain-theory-digital-bridges-into-a-physical-world-1858930.html