6/29/2010 04:20:00 PM
Not surprisingly, the Back-to-School shopping season expands beyond the summer months, beginning before Memorial Day and lasting all the way into September. When we spoke to consumers, we found that Back-to-School research spans evenly across these months, with 75% of shoppers yet to begin researching their purchases.
The majority of shoppers will purchase Back-to-School items beginning in July, with 41% of them purchasing in August.
As the back-to-school shopping season heats up, make sure to take advantage of sharp increases in consumer purchasing behavior in August.
Source: Google/OTX Back to School Pulse Check, May 2010.