7/12/2010 03:50:00 PM
Students are not the only target audience this Back-to-School season: Parents are also using this opportunity to shop for other family members and themselves. In fact, 46% of consumers plan to take advantage of the back-to-school season to purchase items for themselves.
And what is driving their purchase decisions? Sales, coupons, and free shipping lead the way as the top influences of Back-to-School purchases.
This Back-to-School season, be sure to target both parents and children, and highlight any promotions through ad text and creative.
Source: Google/OTX Back to School Pulse Check, May 2010.