Back-to-School: 46% Plan To Shop For Themselves
7/12/2010 03:50:00 PM
Labels: Back-to-School
Students are not the only target audience this Back-to-School season: Parents are also using this opportunity to shop for other family members and themselves. In fact, 46% of consumers plan to take advantage of the back-to-school season to purchase items for themselves.
And what is driving their purchase decisions? Sales, coupons, and free shipping lead the way as the top influences of Back-to-School purchases.
This Back-to-School season, be sure to target both parents and children, and highlight any promotions through ad text and creative.
Source: Google/OTX Back to School Pulse Check, May 2010.
5 comments:
Anonymous said...
Some people cannot see the wood for the trees.............................................................
July 13, 2010 at 5:03 AM
Anonymous said...
世間唯一永恆的,就是改變..................................................
July 15, 2010 at 7:06 PM
Anonymous said...
不妄求,則心安;不妄作,則身安!.......................................................
July 18, 2010 at 4:25 AM
Anonymous said...
心中醒,口中說,紙上作,不從身上習過,皆無用也。..................................................
July 20, 2010 at 8:41 PM
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