Getting Ready for the Holidays: Google Product Search

8/18/2010 07:46:00 PM

As we draw closer to Q4, it's a good time to make sure you're getting all the traffic you can from free sources. Most of you are probably already participating in Google Product Search, a free and powerful way for retailers to connect their products to millions of shoppers on the web. If you are not, visit to get started. Once you are using Google Product Search, here are some tips to make sure you're getting the most out of this free product:
  • Submit all required and suggested attributes, including "unique product identifiers." These unique identifiers will soon be necessary to be included in Google Product Search listings.
  • Sign up for product-based ad formats, like Google Product Extensions. These ad formats are powered by your product data feed, and they provide customers with more information than standard text ads.
  • Submit product reviews. Retailers who submit product reviews to Google will have their logos displayed on product pages when their reviews appear, adding another source of free traffic.
  • Sign up for Google Places, which will help online shoppers find your store locations and hours and complete the cross-channel shopping experience.
Posted by Vivek Tata, Product Marketing Manager

Thanks to the Google agency blog for sharing this post.