Getting Ready for the Holidays: Google Product Search

As we draw closer to Q4, it's a good time to make sure you're getting all the traffic you can from free sources. Most of you are probably already participating in Google Product Search, a free and powerful way for retailers to connect their products to millions of shoppers on the web. If you are not, visit google.com/products/submit to get started. Once you are using Google Product Search, here are some tips to make sure you're getting the most out of this free product:

• Submit all required and suggested attributes, including "unique product identifiers." These unique identifiers will soon be necessary to be included in Google Product Search listings.
• Sign up for product-based ad formats, like Google Product Extensions. These ad formats are powered by your product data feed, and they provide customers with more information than standard text ads.
• Submit product reviews. Retailers who submit product reviews to Google will have their logos displayed on product pages when their reviews appear, adding another source of free traffic.
• Sign up for Google Places, which will help online shoppers find your store locations and hours and complete the cross-channel shopping experience.

Posted by Vivek Tata, Product Marketing Manager

Thanks to the Google agency blog for sharing this post.