Let's Make a Deal

8/23/2010 01:35:00 PM

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Who doesn’t love a good deal? We all know consumers like to get the most bang for their buck. Savvy consumers continue to hunt for the best discounts, with “coupon” searches seeing a continual lift in volume.

As the fall season approaches, it comes as no surprise that consumers are on the prowl for back-to-school discounts. “Back-to-school coupon” searches jumped 70% from 2008 to 2009, and are on track to top last year. These coupons will encourage shoppers to purchase, both online and in-store.

How do you make sure you don't miss sales from these consumers who are looking for the best prices? Prominently position value and sale information in your ad messaging to educate consumers on your well-priced product offerings.


Lokil said...

One of the big problems with this however is that a lot of consumers are already in the shopping cart and ready to check out when they go hunt for coupons and wind up returning to checkout with an affiliate cookie (maybe even with no coupon) and then POW! You are paying commission and attributing a sale to a mere "Cookie Monster"...stealer of the last cookie.