Lately it seems that Mother Nature has been sending us a message. With recent natural disasters happening around the world, consumers are heading her warning signs and switching to environmentally friendly products. Consumers of every nationality will be united in the quest to give back to the environment on Earth Day. Advertisers are scrambling to get their “green” inventory into the limelight. How can you stand out? Here are a few tricks to help you shine.

Position inventory
Build unique landing pages for environmentally friendly products and tout inventory in ad creative.

Capture procrastinators
Searches for green and environmentally friendly products reach their peak on Earth Day. Give consumers last minute ideas to participate in the holiday and keep budgets open to avoid missing valuable traffic on the most revenue-bearing day for green items.















Highlight a cause
Since you can’t reach Mother Nature, your best bet is reaching your consumers. Now is a good time to position your brand as environmentally conscientious. By educating your consumers on how you participate in Earth Day, you can reap the benefits of positive brand association.

Even if you don’t offer green products, let consumers know proceeds from your sales go to an environmental or relief cause during the weeks leading up to Earth Day if that is the case.

Happy Earth Day from Google Retail!


Posted by Keri Overman, Google Retail Team

Consumers are smarter than ever and utilize Google to hunt for sales and promotions, especially around holidays. Whether it’s Valentine’s Day or President’s Day (both of which were wildly successful this year) shoppers are now trained to search for deals around these dates.

St. Patrick’s Day is right around the corner, and looking at historical search volume, queries for ‘St. Patrick’s Day sale’ terms were up 92% from ’09 to ’10, and three weeks out from the big day, advertisers are already advertising on holiday sale terms.
















We can only anticipate that queries for deals, coupon codes and sales will continue the upward climb this year. And what about other upcoming celebrations to plan for?

Earth Day, which will be celebrated on April 22nd this year, also had a large year over year increase from ’09 to ’10, with Earth Day sale and promotion searches jumping 49%, while Mother’s Day, Memorial Day and Father’s Day deal terms also soared.




















Source: Google Internal Data


In order to build quality score and maintain low CPCs, get in the auction early! If you are running a promotion around St. Patrick’s Day, go ahead and imagine Clint Eastwood asking, ‘Do you feel lucky? Well, do ya?’


Posted by Kelly Smith, The Google Retail Team