(cross-posted on the Google Commerce blog & Inside AdWords blog)

Shoppers are savvier than ever. They use social recommendations, web searches and smartphone apps to make informed purchase decisions. So how can a retailer stand out and get a shopper’s attention?

Today, we're rolling out a new way for retailers to reach shoppers at the moment of interest. Retailers can now add promotions to their product listings on Google Shopping to make them stand out. In addition, they can distribute their promotions on other Google properties such as Google Maps for Android and the Google Offers app, and attract shoppers to their store. 

Promotions are highlighted in product listings on Google Shopping

In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to Google Merchant Center.  Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each promotion.
 

 

Shoppers can see nearby promotions while searching in Google Maps for Android

This is one of the many steps we’re taking to provide traffic, technology and tools to help retailers grow their business. Over 25 well-known U.S. retailers, including 1-800-flowers.com, OfficeMax®, Inc., Tommy Hilfiger, Express, Chico’s, Overstock, Guitar Center, Drugstore.com and Wayfair, are already part of this program. In the coming months, we plan to expand the program to include more retailers. If you are interested in featuring your promotions on Google properties, you can learn more here.


Posted by Nitin Mangtani, Group Product Manager, Google Offers and Michaela Feller, Product Manager, Google Shopping

If you’re a retailer, you've probably seen the shopping results on Google.com and Google Product Search. These results are generally based on product feeds that retailers submit, for free, to the Google Merchant Center.

There are four key benefits for retailers who upload product feeds:

Free, Qualified Traffic through Google Product Search, a shopping search engine that helps consumers discover product information, compare prices and find a retailer from whom they can make a purchase. This is free traffic to your retail website, which you can only benefit from by submitting a product feed.

Richer AdWords Formats such as product extensions use the product feed to automatically display your products within AdWords ads where relevant.

Improve On-Site Conversion with Google Commerce Search. Commerce Search leverages your product feed and innovations of Google.com to deliver a powerful search and discovery experience on your e-commerce site. Among other things, Google Commerce Search provides an interactive shopping experience - which includes features like automated promotions and instant results - found only on the top retail websites, as well as a powerful merchandising suite that helps you integrate business goals and adapt to market dynamics.

Reach Mobile Shoppers through Google Shopper, our shopping application for Android and iPhone, Shopping for Mobile, our shopping website, and Google Commerce Search on your mobile website. On-the-go shoppers will be able to discover goods you submit in your product feed.

To take advantage of the unique features associated with the merchant feed, first submit your product data feed at the Google Merchant Center and then explore the hyperlinks listed above.

Posted by Kirill Kounik, Google Commerce Team