Coffee Break with Clients: The Value of Branded Keywords with Vineyard Vines

Today marks the start of "Coffee Break with Clients," a blog series from our friends at the Google Agency Ad Solutions Blog. The series highlights brief chats with digital marketers who have leveraged a Google solution to solve a marketing challenge or meet an advertising goal.

The first in the series features Vineyard Vines - a clothing company known for its fun, comfortable attire - who worked with Google to execute an experiment to determine the value of branded keywords to its paid search efforts.

To read the full post, visit Coffee Break with Clients: The Value of Branded Keywords with Vineyard Vines.

Posted by Eric Lopez, the Google Retail Team