Mother's Day Second Only to Christmas

The trend toward consumer spend rising during recent holidays appears to be continuing for Mother's Day 2010. According to the National Retail Federation (NRF), the average individual will spend $126.90 on Mother’s Day gifts, compared to $123.89 last year. Total spending is expected to reach $14.6 billion, making Mother's Day second only to the winter holiday gift-giving season.

So what do mothers across the country have to look forward to? According to Google Insights for Search, rising search terms in the flowers, jewelry, and apparel categories include: 1-800-Flowers, Mother's rings, and Reebok EasyTones.

Keep an eye on hot products in these key categories as searches for a "gift for mom" continue to rise over the next few weeks.

Posted by Eric Lopez, the Google Retail Team