Multi-Channel Commerce: From Online Influence to In-Store Loyalty

4/29/2010 12:16:00 PM

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As a continuation of our multi-channel video series (Part 1, Part 2), today we will share brand new research findings on how digital impacts in-store sales and activities across several industries. According to Matt McAuliffe from the Channel Solutions Team at Google, the aggregated results from the multiple online-to-store tests we have done to date show an in-store sales lift of up to 3%. Kevin Kells, the National Industry Director of CPG at Google, added that there is actually a "Zero Moment of Truth" which happens with brands online, which precedes even the point of sale interaction with consumers in-store.

Watch the 4-min recap video on this session:




More research is underway, but to learn more about the specific research we referenced above, you can visit the Official Google CPG Blog.

1 comments:

美岑 said...

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